If you’re a regular here, you know about my YouTube project where I’m trying to get the most out of my YouTube channel, and to help you grow yours also. Thus far we’ve been looking at a lot of behind-the-scenes tips to make your videos better and help more people find them. Today we’ll discuss the important things to do before you release the video.
Publishing and Optimizing Your Videos
1). Preview Your Video on Social Media
I literally never do this and I know I need to start. I don’t even post my videos the day they are made, it’s usually weeks later. I’m sure this is hurting my channel and I need to stop doing it. But YOU should totally post on your social media that you have a new video coming soon! Just make sure you do it after you’ve already filmed the video and you’re working on editing it, so that you actually have a release soon after.
For a preview, you can either post a snippet of your video, your thumbnail (link), or even a brief synopsis that will get people excited about it.Hey everyone! I have an exciting new video coming up. I can’t wait for you to see it - stay tuned! Click To Tweet
Something like that is fine, but you can be more specific as to what the video is about.
2). Upload at an Ideal Time
There are many different opinions on when is the best time to upload a video. Generally, people seem to think between Tuesday and Thursday is a good idea, but you can find more info here. The most important part to YOU though, is to make sure you’re posting at an ideal time for your viewers. Are all of your fans based in Lithuania? Find out the time zone there and post at an ideal time for them.
To find out your viewer majority, use VidIQ to look at your videos’ demographic breakdown. You’ll see where most of your views come from.
3). Add End Screens
These are important just to keep people watching your other videos, but trust me: it’s a lot easier to do them right after uploading a video than to not ever do it and have to come back and add them to 50+ videos. Add them as soon as you’re done uploading and you’ll be all set! You can also add info cards (such as “thumbs up if you saw my dog in the background”) which will encourage people to interact.
4). Edit Your Header and “About” Description
Keep your YouTube header updated and interesting. Again, I don’t do this at all and I totally should. It’s relatively easy, and if you have an upcoming album or music video release, you can make it your header.
The same goes for your About section. You’ll want to make this one broader and about your channel in general (singer, musician, etc) but this is another great place to mention that you have a new EP being released shortly.
5). Add a Channel Trailer
Again, I don’t do this. I’m learning right along with you! Channel trailers are important because they allow you to make an instant connection with potential viewers. You can make an overview of your whole channel, but you can also make and upload new channel trailers. This would be a great idea again for an upcoming album. Post a trailer to get people excited about whatever you have coming up!
Here is my video this week where I talk about these tips in greater detail (and also a visit from one of my friendly bedroom ghosts):
Hopefully these things will help you get some attention before uploading your video. You can do some of these at any time and they should still help your channel!