How to Write a Great Verse

We've covered writing a good bridge, pre-chorus, post-chorus and chorus, so really the only thing left is the verse! What is a verse? The verse is my favorite part of the songwriting process. It's also arguably the most difficult. The verse is where you tell your story's details. I know we've done this already, but let's examine Shake It Off by Taylor Swift. Her chorus is a very catchy hook: "Cause the players gonna play play play play play  and the haters gonna hate hate hate hate hate I'm just gonna shake shake shake shake shake Shake it off, shake[...]