If you’re a regular around here (I call you the Melluminati) – you may have seen my zodiac blogs, where I list singers by their birthdates. I link each name to a YouTube video so people can hear their work. This means I spend a LOT of time searching through YouTube for artists and their videos. I want to show you what makes a good YouTube title and how you can maximize your title to get the most views!
Good YouTube Titles for Musicians
This is part of my series on YouTube, where I try to grow my channel as best as possible. The current assignment is all titles, so this means I will definitely need to work on my own titles and make them better.
Primarily I’ll focus on music videos, either live performance videos, original music videos or cover music videos. I see so many singers post videos with bad titles, and I want to help you get the most views! Here are some tips I’ve learned from the class and my own research:
1). Put the Main Keyword in the Beginning
This is going to be the focus of your video, for whatever you want people to search for. Let’s say you’re giving a stage makeup tutorial for a concert. You don’t want to put “Watch Me Do My Makeup for a Show!” I know it seems fun and conversational, but no one is going to search for that on YouTube. They definitely will search for makeup tutorials though! You’ll want to put that in the very beginning of your title: “Stage Makeup Tutorial – Watch Me Get Ready!” or something like that would be great. Even better would be to put your artist or band name in place of “Me” – “Stage Makeup Tutorial: Watch Gwen Stefani Get Ready!” See how much better that is? Obviously you’ll swap Gwen Stefani for your own name, but that will also boost your own name’s SEO and YouTube Rankings.
2). Include All Relevant Cover Video Information
I can’t tell you how many times I’ve searched for an artist for my blog, and their videos are just an absolute mess of titles. I have no idea who they are, so I don’t know if the video is actually them or not. A lot of artists do cover videos, which is fine, but the average person who doesn’t know you will be really confused when they search for you and see “My Taylor Swift Video.” Is this a video of you talking about Taylor Swift? Are you doing a cover? Seeing her live? What is happening??
Here is the best way to format your cover video title:
“Shake It Off” (Taylor Swift Piano Cover) by Mella
So you’ve got several things here: You have the song title in the beginning (which is what people will be searching for), you’ve got what KIND of cover it is (this is important! Let people know what type of cover you’re doing, even if it’s karaoke! They’ll want to know) and then your actual artist name so that people know who they’re about to hear. So many artists just put one of the three and they’re all equally important!
3). Use Hot Buzzwords
These are things like “Easy” or “New,” things that will entice people to click. I know it sounds like clickbait, and that’s because it is. That’s okay! You’re not putting anything annoying like “You won’t BELIEVE what I do with Selena Gomez’s cover!” – you’re just showing people that you have something exciting. For example:
“Mella: NEW Tangerine Original Music Video”
You have to consider where you are in your career. If Panic! At The Disco releases a new song, they have a loyal following that will know to search by that song title. They already know it’s out and available. If your song title is a catchy buzzword or topic, use that as the lead. If, however, your song has a more basic title and you don’t have a huge fanbase, it’s best to lead with your name or band name first. This will boost your SEO score and help people find your music.
4). Mention Your Genre
You don’t have to be cheesy about this, but something like “new pop single” or “new jazz album” will help people get the idea faster. If your title is already long you don’t need to do this, but you can also put it first thing in the description to help you as well.
A lot of bands and artists are scared to put too much information in because they want as many people as possible to click on their videos. I don’t recommend this, because you’ll likely get a lot of views you don’t need. You want jazz fans to hear your jazz song, not metal fans. They won’t like it anyway and you’ll get more potential, real fans with more specific genre descriptions. Are you new-age jazz or gritty, old-school jazz? Play around with your genre descriptions and see what fits you best!
Here is my video about the class so far:
Sorry about my terrible hotel lighting. Next week I’ll be back to my old setup!